Internet Marketing Spending Increases Whilst Media Budgets Shrink

Internet Marketing has been shown to be one of two main marketing media to see a rise in recent times, the other being direct marketing, whilst at the same time overall marketing budgets have shrunk.

In recent reports it has been shown that online marketing spending has overall increased compared to a decrease in all other media by 2% to $55.2 billion during 2009. Whilst the global economy took a severe downturn during 2009 Internet Marketing spending resisted the overall downturn and economy measures effecting traditional marketing budgets.

Many key market indicating reports are predicting further growth with annual online marketing expenditure to reach $97 billion by 2014 and see a global growth of 12.4% in 2010.

The fastest global growth in Internet Marketing will be in Asian and far east markets whilst established online marketing audiences in North America and Europe will still see growth building on the base and maturity of their customer base.

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Posted by Ron on Jul 14 2010. Filed under Featured News, Internet News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry