Barclaycard Attends Award Ceremony !

Would you really believe that there awards for credit card company’s. You would think that in todays economy they would like to keep a low key and not draw undue attention to themselves.

Well they do and today it was announced that BarclayCard has taken 2 prizes at that most prestigous of events the 2010 Cards International Awards. Sounds like an award for some greetings card company doesn’t it but I assure it isn’t.

Sarah Alspach, Marketing Director for Barclaycard Freedom, said: “These two awards demonstrate our investment in innovation, and our commitment to developing card technology across the board for the benefit of our customers. Barclaycard Freedom is giving customers a simple, modern way to enjoy rewards. At Barclaycard we are committed to improving products and services for businesses and consumers alike, and are thrilled to have been recognised with these awards.”

So Barclaycard were awarded for their innovative loyalty programme and their Visa CodeSure card. Barclaycard Freedom was launch on march 17th this year and immediately became available to over 8 million users. Around 30,000 retailers agreed to participate making it possibly the biggest incentive and loyalty scheme ever.

The scheme is said to bring a new level of simplicity and convenience to the concept of loyalty and rewards.

The second award was for their Commercial Barclaycard which is a card that has additional functionality. It is a standard corporate card that has an LCD screen a keypad and battery embeded into it which allows it to be used as a platform for secure applications, such as extranet.

Short URL: http://clicknews.org/?p=362

Posted by Poppy on May 28 2010. Filed under Featured News, Finance. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry